MARKETING PLAN
UPLAND BROKERAGE SERVICES

 

SALES AND LEASING

Upland Brokerage Services (“Upland”) specializes in the sales and leasing of commercial property.  Our experienced and professional agents provide excellent coverage of the entire Minnesota marketplace with emphasis on the Twin Cities Metro area. Upland provides detailed expertise on the latest developments and current trends in today’s market.

Upland’s sales and leasing specialists represent sellers, landlords, buyers and tenants.  We also help property owners and tenants establish sale prices, rental rates, amenity packages, marketing plans, strategic planning, sale negotiations and insure smooth lease transactions.

SELLER/LANDLORD REPRESENTATION SERVICES

When you, as a property owner, are looking to sell or lease property, and engage one of Upland’s professionals, your resources increase dramatically.  You now have immediate access to crucial market information on current tenants, rental rates, concessions, operating expenses, recent lease and sale information, and property tax data.  You have an advocate working exclusively in your best interest.  This information gives you an advantage and leverage with the buyers and tenants (and their broker) at the negotiating table.  Most importantly, you can continue to run your business while Upland does the “legwork” for you.

Part of this “legwork” includes knowing the current market conditions, and potential buyers or tenants and their brokers, who are in the business every day. We know, for instance, that a changing market could mean more or less concessions to the buyers or tenants.  Flexible terms, expansion options, tenant improvement packages, and broker incentives are some of the considerations a landlord can use to their advantage in response to current market conditions.  This market knowledge is extremely valuable to you as an owner during negotiations. Upland has the expert knowledge that you need.

 

SELLER/LANDLORD BENEFITS

In every transaction, our goal is to create an environment that will enable you to obtain the best deal while creating a win-win atmosphere.  Our representatives will:

►Exclusively represent your interests while establishing a relationship with the potential buyers and/or tenants.

► Provide in-depth market research gathered from experience in other transactions, from other real estate professionals and from our custom research.

►Upland saves you time by eliminating unlikely or unqualified buyers or tenants early in the evaluation process.

►Upland ensures that you are aware of concessions your competitors may be providing.  For example, favorable lease terms, free rent and broker promotions.  Knowing what your competition is doing helps maximize price and rents, longer leases, shorter lease up time, higher sale prices and minimal expenses.

►Upland increases negotiating power by creating competition for your property.

►We establish a relationship between you and your future buyers or tenants while acting as your negotiator and intermediary. 

REPRESENTATION PROCESS

The ultimate goal is to structure a transaction that closely meets your short and long term requirements, while ensuring that your objectives are recognized and adhere to current market conditions. We will continually develop a needs assessment evaluation that identifies your objectives.

MARKETING YOUR PROPERTY

After completing the assessment, extensive research on the submarket and competing properties is compiled. The Upland team will market your property to the appropriate buyers or tenants and their brokers by creating a brochure and a fact sheet for broadcast emails and cold calling. The brochure and fact sheet outlines your available space, the property location, rates, lease terms and offering price while conveying property highlights.

 

 

STRATEGIC MARKETING PLAN

DETERMINE OBJECTIVES

Upland will determine your goals along with “specific needs and wants” for the property.  The marketing process will be custom tailored to meet the desired goals.  The initial plan for the property will be to make the entire market, both locally and regionally, aware of the opportunity.  Maximize price and minimize time by targeting tenants and buyers with a history of similar properties.

Organizing and Planning

• Gather detailed and accurate property information.
• Due diligence.
• Create property profile and brochure.
• Owner’s input and approval.
• Conduct market study, refine targeted marketing strategy

Database Strategy

• Analyze Upland’s proprietary database of tenants, investors and developers for most probable prospects.
• Expose property to primary Target Market.
• Start in submarket then expand geography.
  
  

COMPREHENSIVE OFFERING PACKAGE

We will design a Comprehensive Offering Package, to be confidentially distributed to qualified and seriously interested prospects.  These packages give an executive summary or background of the property, detailed property facts relating to nearly all relevant components or physical attributes of the land, traffic counts, area maps and aerials, site plans, tax and operating information, city government information, demographic profiles and all other pertinent documents relating to the property. These will also be converted to electronic PDF format for convenient distribution via e-mail. 

The email will be sent to a qualified list of prospective buyers and tenants as well as active commercial brokers.  We will target businesses that are the most likely candidates based on business type, utility and proximity. 

 

WEB BASED MARKETING

• Upland is on the cutting edge of technology and “e-marketing” through our use of websites, e-mail and electronic marketing materials.
• All marketing materials will be downloadable and in email format.  Upland is environmentally friendly and tries to minimize the use of paper whenever possible.   
• The property will be listed as available in multiple internet locations including:
  
  
  • www.mncar.com- Upland will prepare a broadcast email, which will be sent bi-monthly to the Minnesota Commercial Association of Realtors, (MNCAR).
  • www.upland.com- We will include the property on our Web Site (Exhibit F), to ensure maximum exposure. Our web site also allows access to documents and information 24 /7 to prospective tenants and brokers.
  • www.loopnet.com – nationally known commercial real estate listing
  • http://www.costar.com/ - Nationally known commercial real estate listing
  • www.mnpro.com- DEED website.
  • http://minneapolis.craigslist.org/- Well know sale site for goods and real estate. 
  • http://www.linkedin.com/- Business networking site.
  • http://www.box.net/- All documents will be available on a secure network for you to view at any time with a security password. 

ADVERTISING

Advertisements can be placed in local, regional and national print media on a case-by-case basis and as deemed appropriate by seller/landlord. Such print ads are subject to availability and are not a normal marketing expense. Our in-house marketing team will design and produce ads at no charge; however the cost of media insertions will be at Owner’s expense.  Some examples may include:

• Star Tribune
• St. Paul Pioneer Press
• City Business Newspaper
• Minnesota Real Estate Journal
• Midwest Business and Industrial Properties Journal
• Expansion Magazine
• CCIM Magazine

 

ECONOMIC DEVLOPMENT AGENCIES

Contacting key government officials and other community organizations that have contact with companies relocating is very important.

 

PROSPECT PROPERTY TOURS

Upland will schedule and accompany potential buyers or tenants on physical tours and/or inspections of the property.  The tour emphasizes the prospects specific needs as it pertains to this project.

SIGNAGE

Signage will be strategically placed to ensure that neighboring prospects and “drive by prospects” are aware of the leasing/sale opportunity.

PROPOSALS AND RFPs

We will draft responses to prospective brokers, tenants and buyer requests for proposals with your approval. We will use this format to sell the features and benefits of the property versus other properties we might be competing against.

FINANCIAL EVALUATION OF PROPOSALS

Based upon your financial guidelines in evaluating lease/sale transactions, Upland will do a complete financial analysis of the lease/sale proposal.  After the evaluation, Upland will make specific recommendations regarding the transaction.

LEASE/SALES NEGOTIATIONS

Upland will assist you in the lease/sales negotiations and counter proposals, which may include review of potential buyers or tenant’s financial statements.  Specific lease/sales agreement language, and other pertinent business terms, will be discussed

PROVIDE CONTINUING SUPPORT

Upland will provide continuing support and information through all transactions.  We have an excellent reputation and know the market well.  We offer select service to only select clients and we will be available 24/7 to help you through this process.